DTC Wine Workshop: Member Management and Retention Best Practices

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DTC Wine Workshop: Member Management and Retention Best Practices

April 12 @ 8:30 am - 12:30 pm

For anyone working in a winery tasting room we have an exciting 4 part workshop series brought to you by Direct to Consumer Wine Educator Sandra Hess. This series is for anyone who owns a winery or tasting room, manages a winery, tasting room or wine club and for all tasting room personnel. For more about this 4 part series starting in January see below or CLICK HERE for tickets.

Classes for the Direct to Consumer workshops are $25 per person per class for CWA members or $85 for the series. For Non Members classes are $30 each or $100 for the whole series. Purchase the entire 4 part series and send different winery representatives to each workshop although only one admittance per ticket. Managers and Owners are advised to attend all four workshops.

All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided.

January 11th WORKSHOP #1: 
Direct-to-Consumer Wine Marketing and Analytics
Understanding Online Search Basics – Using Mailing List Opt-in Techniques
List Segmentation Practices – Leveraging Analytics to Market Strategically

February 8th WORKSHOP #2: 
Tasting Room Management and Conversion Best Practices
Mapping out Visitor Experiences – Utilizing Reservation Tools – Identifying
Tasting Styles – Implementing Reserve Tastings – Role Playing and Training

March 8th WORKSHOP #3: 
Loyalty Program Development and Wine Club Management
Loyalty Programs VS Clubs – Program Structure – Perks – Shipping Strategies
Offering Exclusivity – Competing Regions Analysis

April 12th WORKSHOP #4:
Member Management and Retention Best Practices
Developing Touch-Point Schedules – Leveraging CRM Tools – Brand Ambassadors Measuring Success

Contact Shelby French with any questions.


[email protected]


April 12
8:30 am - 12:30 pm


Shelby French, CWA


Murphys Schoolhouse
65 Jones Street
Murphys, 95247 United States
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