2018 Wine and Viticulture Education

After a tremendously productive and educational 2017, the Calaveras Wine Alliance educational committee has developed another year of inspiring educational opportunities for anyone interested in wine, winemaking, grape growing or working in the wine or viticulture profession.

Starting in February, discover wines from around the world, learn about the influence of terroir or play wine judge in a blind tasting. Be sure and save the date for our annual vineyard tour and wine reception and our Grand Tasting event in May where you will sample the Gold Medaled winners and Best in Show winners of the 2018 Sierra Foothills Wine Competition.

CLICK HERE for a schedule of our wine education series, led by Certified Sommelier and Certified Specialist of Wine, Lindsay Gwin. Each class will include plenty of exceptional wines to taste, light bites and are $25 for CWA members and $30 for non-members.

Starting in January, we offer growers education for anyone who grows grapes, owns vineyards or for those just interested in viticulture or winemaking. From building carbohydrates in the vine, to soil microbial diversity to attracting beneficial insects in the vineyard, you are sure to find plenty of interesting topics led by guest experts in their field.

CLICK HERE for our Growers Educational Schedule, held at 9am the first Friday of each month at The Murphys Hotel. These 1-2 hour presentations are FREE to attend.

For anyone working in a winery or tasting room we have an exciting 4 part workshop series brought to you by Direct to Consumer Wine Educator Sandra Hess. This series is for anyone who owns a winery or tasting room, manages a winery, tasting room or wine club and for all tasting room personnel. For more about this 4 part series starting in January see below or CLICK HERE for tickets.

Classes for the Direct to Consumer workshops are $25 per person per class for CWA members or $85 for the series. For Non Members classes are $30 each or $100 for the whole series. Purchase the entire 4 part series and send different winery representatives to each workshop although only one admittance per ticket. Managers and Owners are advised to attend all four workshops.

All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided.

January 11th WORKSHOP #1: 
Direct-to-Consumer Wine Marketing and Analytics
Understanding Online Search Basics – Using Mailing List Opt-in Techniques
List Segmentation Practices – Leveraging Analytics to Market Strategically

February 8th WORKSHOP #2: 
Tasting Room Management and Conversion Best Practices
Mapping out Visitor Experiences – Utilizing Reservation Tools – Identifying
Tasting Styles – Implementing Reserve Tastings – Role Playing and Training

March 8th WORKSHOP #3: 
Loyalty Program Development and Wine Club Management
Loyalty Programs VS Clubs – Program Structure – Perks – Shipping Strategies
Offering Exclusivity – Competing Regions Analysis

April 12th WORKSHOP #4:
Member Management and Retention Best Practices
Developing Touch-Point Schedules – Leveraging CRM Tools – Brand Ambassadors Measuring Success